While the design of a web page is integral to its effectiveness, in the end it just has to do its job. Some pages don't need to work beyond communicating ideas or information
in a well-organized and/or eye-pleasing fashion. Other web pages, however, actually have "dynamic" tasks to be performed.
This is where the challenge of building a website moves from Design to Development. When it's time to move beyond the old 5-page online brochure and get interactive,
that's Development territory. In a simple "computer" sense, this often boils down to one thing: Does the site employ the use of a database? If visitors are to
be able to make lasting contributions & feel like your site is something they can participate in rather than just look at, their contributions will need to be recorded in a database.
This guestbook is a simple example. Here a visitor can share a thought which then becomes a permanent part of the website.
Another exciting form of interaction that falls into the category of Web Development is, of course, the commercial transaction. Which brings us to my true feelings on this subject...
To me, the most crucial part of Web Development is not strictly about fancy computer programming. It's about having a well-developed & sound plan of action & the committment to carry it out.
Development means meeting the needs that need to be met. If your goal is to make online sales, will you need to develop a customer base? Or maybe establish a new avenue of communication with an existing one?
One very effective form of online marketing is the development and use of an email subscription list. So, in order to meet our goals, we may need a sign-up box, right?
Defining goals & implementing the means to meet them. That's Development. I have the skills & experience to help with both the Real World & the Computer sides of Web Development.
Beyond that, a useful plan might also integrate analytics tracking, adwords campaigns & search engine optimization to go along with the excitement of interactivity
& the potential importance of growing a customer base... and that's not to mention the social networking. You've already got your Facebook Fan Page and your brand's Twitter feed well-established, right;-? Well, either way, you know where to find me if you think I could be of any service.